iPad buyers generally Mac & iPhone users says analyst

iPad Forums

By Chris Davies

Published: Apr 05 2010 / 02:20 PM

Category: archive

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So, over 300,000 iPads sold on day one, but who exactly was buying them?  Apple-obsessed Piper Jaffray analyst Gene Munster reckons the majority were already happily drinking the Cupertino kool-aid; he interviewed 448 iPad buyers and found that 74-percent already owned a Mac computer and 66-percent owned an iPhone.

Jaffray also asked whether iPad buyers expected the tablet to replace their computer – perhaps a little naively, given you need a computer running iTunes to activate the iPad and manage its content – and found that only 4-percent of people expected that to be the case.  13-percent of those interviewed already owned an Amazon Kindle, and the dedicated ereader looked far more likely to be replaced: 58-percent of Kindle owners expected the iPad to take the Amazon device’s place.  Only 10-percent of iPad buyers said they’d been hitherto considering the Kindle.

Aside from 38-percent planning to make use of the iPad ebook functionality, 74-percent were prioritising internet browsing and 32-percent email.  Multimedia and gaming followed behind; 26-percent expected to use the iPad to watch video, 18-percent for gaming and other apps, and just 8-percent to listen to music.  Munster now expects Apple to sell 5.6m iPads in the 2010 calendar year.

  1. niuniu's Avatar niuniu
    06-23-2011 04:00 AM
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