iPad buyers generally Mac & iPhone users says analyst
So, over 300,000 iPads sold on day one, but who exactly was buying them? Apple-obsessed Piper Jaffray analyst Gene Munster reckons the majority were already happily drinking the Cupertino kool-aid; he interviewed 448 iPad buyers and found that 74-percent already owned a Mac computer and 66-percent owned an iPhone.
Jaffray also asked whether iPad buyers expected the tablet to replace their computer – perhaps a little naively, given you need a computer running iTunes to activate the iPad and manage its content – and found that only 4-percent of people expected that to be the case. 13-percent of those interviewed already owned an Amazon Kindle, and the dedicated ereader looked far more likely to be replaced: 58-percent of Kindle owners expected the iPad to take the Amazon device’s place. Only 10-percent of iPad buyers said they’d been hitherto considering the Kindle.
Aside from 38-percent planning to make use of the iPad ebook functionality, 74-percent were prioritising internet browsing and 32-percent email. Multimedia and gaming followed behind; 26-percent expected to use the iPad to watch video, 18-percent for gaming and other apps, and just 8-percent to listen to music. Munster now expects Apple to sell 5.6m iPads in the 2010 calendar year.