Steve Jobs Continued His Crusade Against Flash at The Wall Street Journal
There’s no question that in this day-and-age, the concept of technology isn’t necessarily just the one piece of hardware (or even software). Now it’s an expansive list of things, which focuses primarily on the aspect of applications and how they work, or don’t work, on a particular piece of tech. Apple basically started this focus, and it’s been left to Apple to kind of push the bar forward. Not that they need to try anymore, especially considering it’s their App Store that is basically self-sufficient at this point. But, what about the establishments, like The Wall Street Journal that are using technologies that don’t work with the iPad? Steve Jobs went around to all the major players in the publishing industry, from both novels to magazines and newspapers, trying to tell them the benefit of Apple, and their new tablet, the iPad.
The contents of those meetings has been widely shut down. Except for the people in those rooms, nothing more than bits and pieces of the meetings have leaked out. Even in this article, we are surely not getting the full meeting, but only the points that matter to the context. And unfortunately for Adobe and its Flash Player, the context is them. While Adobe tries to persuade people into thinking that their product is great, and that they’re working on improving it for the Mac, it’s Apple’s Steve Jobs that is speaking the loudest. Even from meetings weeks past, his degradation of the Web animation software isn’t going anywhere. In fact, it’s as strong as ever.
The Journal isn’t the only publishing body invested in Flash Player. In fact, almost all of them are. But when Jobs came around to their building and showed off his precious iPad, they were forced to wonder what the future was, and how Flash played into that future. When employees asked the standard questions about Flash, it seems that Jobs was once again willing to completely dismiss the platform. He didn’t waste any time in reiterating the fact that Flash is buggy, and that it is notorious for crashing Macs. He also noted that Flash is a “CPU hog,” which has been directly confirmed by Kevin Lynch, who stated that “video renders are far more processor heavy on Apple’s computers than if it is on a Windows-based PC.” So obviously Jobs isn’t crazy in these broad statements.
Jobs didn’t stop there, though. He went on to say that for the Journal to break away from Flash would be nothing less than “trivial.” And, if they were so inclined, they could also just as easily trade up to the H.264 codec, which is supported by all Macs (including the iPad), as well as Flash. There weren’t many people out there who thought that Steve Jobs would cave on this no-Flash-on-iPad situation, but if there were, they can probably start thinking differently now. It’s obvious that Apple and company have no desire to put the Web animation software on the iPad (and probably not the iPhone, either) at all. Not any time soon. But at all.